How to Print on Glossy Packaging Materials?

Sep 10, 2026

Why is glossy packaging difficult to print?


glossy plastic packaging materials for inkjet printing


Glossy packaging looks attractive on the shelf, but its smooth, low-absorption surface can make industrial printing more difficult.

  1. Ink does not absorb easily
  2. Codes may smear or scratch
  3. Small text and barcodes can lose clarity
  4. Ink may dry slowly
  5. Different films require different ink performance


These are the most common phenomena that occur in actual inkjet printing. So how can manufacturers print clear, durable variable information on glossy packaging?


This article will show you how to choose the right inkjet printing technology and ink for glossy packaging.


What makes glossy packaging difficult to print?


  1. Smooth, Low-Absorption Surface
  2. Low Surface Energy
  3. Glossy Coatings and Laminates
  4. High-Speed Production


The smoother and less absorbent the surface, the more important ink adhesion, drying, and ink-substrate compatibility become.


What problems can occur when printing on glossy packaging?



Printing Problem

What You May See

Possible Cause

Smearing

Code spreads after printing

Slow drying / poor adhesion

Poor adhesion

Code rubs off easily

Ink-substrate mismatch

Blurry characters

Edges look soft

Ink spreading

Broken barcodes

Missing or distorted lines

Poor drop placement

Low contrast

Code is difficult to scan

Ink/surface combination

Inconsistent quality

Different results during production

Surface or ink condition changes



These printing problems on glossy packaging are usually related to ink adhesion, drying, drop placement and substrate compatibility.



What types of glossy packaging can be printed?


glossy PE PP PET packaging film with product info and bar code for inkjet printing glossy coated carton packaging for inkjet printing glossy flexible packaging for inkjet printing



Glossy Plastic Films

PE, PP, PET

Laminated Flexible Packaging

Multi-layer films, Printed/laminated pouches, Sachets

Glossy Coated Packaging

Coated cartons, Glossy labels, Coated paperboard

Glossy Bottles & Containers

Plastic bottles, Cosmetics containers, Personal care packaging



Not all glossy materials behave the same way. The surface finish, material composition, coating and production conditions all affect print performance.


Can Piezo UV inkjet printers print on glossy packaging?


Yes, PIJ UV inkjet printers can produce clear and high-resolution codes on glossy packaging materials, especially when using the right ink for non-porous surfaces.


Why does PIJ work well for glossy packaging?


PIJ technology uses piezo drop-on-demand technology to precisely control ink droplet, helping produce sharp and consistent variable data printing on glossy and non-porous packaging surfaces.


  1. High-resolution text
  2. Barcodes
  3. QR codes
  4. Batch numbers
  5. Expiry dates
  6. Variable data


The controlled ink deposition makes PIJ a reliable solution for flexible packaging applications requiring clear and precise product identification.


How to improve ink adhesion on glossy packaging?


Glossy and non-porous packaging surfaces can make ink adhesion more challenging. To achieve durable and reliable codes, consider the following solutions:


Consider surface treatment

Plasma treatment uses high-energy particles to remove these surface contaminants and create a cleaner surface for printing.


Select the right UV-Curable ink

Standard inks may have limited adhesion on smooth packaging materials and can be easily removed by rubbing.


For glossy and non-porous substrates, UV-curable ink can provide strong adhesion and faster drying when properly matched to the packaging material.


Use UV curing for fast-drying printing

UV curing is an important technology for high-resolution printing on plastic and other non-porous packaging materials. UV ink can be cured almost instantly under UV light, helping improve adhesion while delivering excellent resistance to abrasion, alcohol and other external factors.


How to choose an inkjet printer for glossy packaging?

After above introduction, I suspect that you have already had a preliminary idea for the inkjet printing scheme on the glossy packaging. So how to choose the right inkjet printing equipment? Just take a look at the tips below.


①Ink compatibility

Does the PIJ UV printer support inks designed for your substrate?


② Print quality

Can it produce the required text, barcode or QR code?


③ Production speed

Can it keep up with your packaging line


④ Drying and adhesion

Does the code remain readable after printing?


⑤ Integration

Can it connect with conveyors, sensors, PLCs and other line equipment?


Actually, the right printer is not simply the one with the highest resolution. It is the one that delivers reliable print quality on your actual packaging material at your required production speed.


Conclusion


Glossy packaging is not difficult to print simply because it is glossy. The real challenge is achieving reliable ink adhesion, drying and drop placement on a smooth, low-absorption surface.


By matching the substrate with the right ink and printing technology, manufacturers can achieve clear and reliable variable-data printing on glossy packaging.


Need to Test Your Glossy Packaging?


Send us your packaging material and printing requirements for a sample printing test.


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Whatsapp ID: +86 187 3810 5965

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service@naxjet.com

NaxJet is a leading manufacturer of industrial coding and marking systems. We supply high-resolution inkjet, laser, TTO, and CIJ printers for reliable product identification and traceability. We operate in more than 150 countries through a large network of part- ners around the world.